Overview

<aside> ➡️ Workshop about the Connection Between emotions & food; Guided by Charles & Michelle.

duration: 1hr

Guests: 20

Approach and Intention. Michelle: Technical Explanation Charles: Sensorial/ Experience

Deadline - project Deliverables June 12th Please read the meeting notes, all the framework and main takeaways are listed there.

• Table of Contents </aside>

📝 Meeting notes

A list view of all meetings held as part of the campaign

Meeting notes

📘 Documents

Link to all key documents that are relevant for this campaign.

Product roadmap

Content strategy

🧭 Strategy

Goals & objectives

Campaign objectives:

1. Interaction Between Customer base (both businesses)
2. Guide People on how to approach essential eating and develop intuitive eating
3. Introduction to food as a form of therapy

Target audience(s)

This workshop is directed to people who would like to strengthen their relationship with nutrition, providing knowledge and a sensory experience that leads them back to the enjoyment of eating.

Communication framework

Define your key messages, including proof points and other considerations. Build out the Get → To → By section to detail the order of operations. Make sure to define your Call-to-Action (CTA) here as well.

<aside> 1️⃣ Get

The target audience

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<aside> 2️⃣ To

Take a certain action

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<aside> 3️⃣ By

Key messages and channels

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Key message

The one key message you want your audience to take away from this campaign.

Message priorities

Show how you’ll back up your Key Message.